Creativity has always been in my blood.
Ideas took their first forms at four years old as unique melodies in piano lessons. In college, I explored the possibility of creating visual stories accompanied by my music.
As of March 2026, I have ideated, scripted, filmed, edited and published 100+ short-form videos across TikTok and Instagram while maintaining a near-daily publishing cadence.
@nathaninprocess
What initially began as an awareness project for my running of the Chicago Marathon has become an ongoing experiment in both creativity and data.
I track how videos perform across viewer retention, format and engagement, and I use those insights to determine what video formats are repeated, changed or discarded.
This brand of mine is still in the early stages of production - I am not afraid to explore creatively for the sake of experimentation.
There has always been a bigger purpose.
The brand exists to inspire people encountering everyday and not-so-everyday challenges as they navigate early adulthood challenges.
I’ve admitted to myself, however, that this is a calling where I can help as many people as possible with issues they may be experiencing in real time. As content continues, progression to more niche personality traits of mine, such as music topics and pieces of media that have altered the way I think will come more into the limelight.
